The following is a quick overview and guide with logos, colors, and fonts used to convey our message or brand.
Logos
See below for guidelines with or without color.
Logos with Color
Right-click, then select "save as" to download logos.
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| Midtone Logo Using purple (#443198) |
White over Midtone Using purple (#443198) |
Embroidery No shadows using midtone (#443198) |
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| Dark Logo Using purple (#240960) |
Inverse White Midtone Using purple (#443198) |
Inverse Embroidery No shadows with midtone (#443198) |
Black & White
Right-click, then select "save as" to download logos.
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Black Logo Using black (#000000) |
Monochrome Use this for grayscale with some black text |
Embroidery No shadows with black (#000000) |
Logo with Text
Right-click, then select "save as" to download logos.
Color Palette
See below for our color palette.
| Black
#000000 #000000 (web-safe) RGB: 0, 0, 0 HSB: 0, 0, 0 CMYK: C:0, M:0, Y:0, K:1 Pantone: Black 6 C |
Dark Color (Logo)
#240960 #330072 (web-safe) RGB: 36, 9, 96 HSB: 259, 91, 38 CMYK: C:63, M:91, Y:0, K:62 Pantone: 2685 C |
Dark Color (Text)
#3B2B85 #333399 (web-safe) RGB: 59, 43, 133 HSB: 251, 68, 52 CMYK: C:56, M:68, Y:0, K:48 Pantone: 7672 C |
| Midtone Color (Logo)
#443198 #333399 (web-safe) RGB: 68, 59, 152 HSB: 251, 68, 60 CMYK: C:55, M:68, Y:0, K:41 Pantone: 7671 C |
Accent Color (Hypertext)
#AB17AB #990099 (web-safe) RGB: 171, 23, 171 HSB: 300, 87, 67 CMYK: C:0, M:87, Y:0, K:33 Pantone: 253 C |
Light Color (Banners)
#C3B9E4 #CCCCCC (web-safe) RGB: 195, 185, 228 HSB: 254, 19, 89 CMYK: C:14, M:19, Y:0, K:11 Pantone: 2635 C |
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Background Color
#EEECF8 #FFFFFF (web-safe) RGB: 238, 236, 248 HSB: 250, 5, 97 CMYK: C:4, M:5, Y:0, K:3 Pantone: 7443 C |
Light Background Color
#FAF9FD #FFFFFF (web-safe) RGB: 250, 249, 243 HSB: 255, 2, 9 CMYK: C:2, M:2, Y:0, K:1 Pantone: N/A |
White (Logo Text Color)
#FFFFFF #FFFFFF (web-safe) RGB: 255, 255, 255 HSB: 0, 0, 100 CMYK: C:0, M:0, Y:0, K:0 Pantone: N/A |
Fonts
See below for acceptable fonts used for print or online media.
Serif Fonts
Include the following:
Open Sans
Hind Vadodara Medium or Light
Trebuchet MS
Header Serif Fonts
Acceptable fonts are listed below.
Montserrat Regular
Montserrat Bold
Cooper Black
Handwriting or Script Fonts
Script fonts are intuitive. They look like cursive!
Rock Salt Regular
Lemon Tuesday Regular
Amsterdam One
